First of all I want to congratulate Azzurro Fashion Group with their amazing new store! I love it! Yesterday I went to the opening of their store FOUR in Amsterdam (P.C. Hooftstraat 127) The interior was done by JSPR furniture and interior design. The location was formerly occupied by the D&G-store, so I was curious to see how the renewal of the interior turned out and they did a great job! Again a nice place where fashion and architecture design meet. Check it out!
Four is a men’s store which gives the customer everything he needs to complete his lifestyle. The concept is to bring 3 different parts of this lifestyle together in one store. In the basement you’ll find Street that means a wide collection of fresh brands, handmade jeans, colourful accessories, the dopest sneakers, edgy t-shirts and so on. My personal favourite brands on this level are Raleigh Denim and New Love Club. On the ground-floor it’s all about Fashion here you will find your favourite designers, I don’t like to be name-dropping but these are my favourite four: Alexander Wang, Philip Lim, Marni and Missoni. The top floor’s theme is Tailoring, for more exclusivity and tailor-made suits. Think of A-List brands like Alexander McQueen, C. Louboutin, Jil Sander and Balenciaga. The interior designers JSPR are known for their remarkable products and interiors. For this store they did a lot of custom-made products, which brings out the allure of FOUR. The interior is characterized by a steel frame that seems to flow through the whole store, from the basement to the top floor. The frame changes its colour as it crosses another floor, which refers to the theme of the floor and the selected style/brands of this part of the shop. The experience of FOUR is fresh and renewing! In my opinion it’s already the best men’s store in Amsterdam!
Not only do they have a beautiful store, meet the style of the stunning staff behind FOUR!
All pictures were taken by Stephanie. Always link back to this website or request permission when using images from cashmereandconcrete.